Silverwood Dental (Website Redesign Case Study)

​

Client Overview

 

Silverwood Dental is a family-focused dental practice known for providing friendly and high quality care across general dentistry, cosmetic treatments, and preventative services.

Despite a strong offline reputation, their digital presence did not reflect the professionalism of their clinic.

​

The Challenge

 

Silverwood Dental approached us because:

 

• Their website looked outdated and did not match the warm, modern feel of their practice

• Patients struggled to navigate the site and find key information

• There was no clear call to action and online bookings were low

• The site did not showcase their core treatments effectively

• The mobile experience felt cramped and inconsistent

 

They wanted a website that felt calming, clean, and trustworthy while making it easier for patients to book appointments and explore services.

​​

Our Approach

 

We began by analysing their existing website and identifying areas where patients were dropping off.

We focused on three key improvements:

 

1. Build Trust Through Design

 

We introduced a clean visual layout with soft colours and generous spacing to mirror the experience of being inside a modern dental clinic.

Warm photography and elegant typography helped build a premium first impression.

 

2. Simplify Patient Navigation

 

We restructured their content so patients can quickly find:

 

• Check Ups

• Teeth Whitening

• Dental Implants

• Veneers

• Emergency appointments

 

Each service is now presented clearly with dedicated cards and intuitive pathways.

 

3. Increase Bookings

 

A clear Book Appointment button is placed prominently throughout the site, guiding visitors into fast and simple booking flows.

​

The Solution

 

The redesigned homepage features:

 

• A calming hero section highlighting the clinic’s values

• A realistic presentation of their treatment room to build trust

• Clear navigation for browsing services and learning about the practice

• Clean, modern treatment cards for their most requested procedures

• A simple footer with essential information

 

The new design reflects professionalism while remaining friendly and approachable.

​

Results

 

Following the redesign, Silverwood Dental reported:

 

• Increased patient engagement

• More appointment requests through the website

• Improved feedback from families who appreciated the clarity and modern feel

• A stronger digital presence that aligns with the quality of their practice

​​

Project Deliverables

 

• Full website redesign

• Updated brand style direction

• Mobile responsive layout

• Clear patient-focused navigation

• On-page call-to-action strategy