Riverstone Health Clinic (Branding & Logo Design Case Study)

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Client Overview

 

Riverstone Health Clinic is a modern, community-focused healthcare provider offering general medicine, wellness support, and long-term patient care.

 

Although their services were trusted and well-regarded, the clinic lacked a cohesive visual identity that reflected their professionalism, values, and patient-centred approach.

 

The Challenge

 

Riverstone Health Clinic approached us because:

 

• Their existing branding felt outdated and inconsistent

• The logo did not communicate trust, care, or medical expertise

• Their printed materials and digital presence did not share a unified look

• Colours and typography varied across signage, stationery, and online platforms

• They needed an identity that would scale with the clinic as it expanded

 

They wanted a visual identity that felt calm, reliable, and contemporary — something that would make patients feel welcome before they even stepped through the door.

 

Our Approach

 

We began by analysing Riverstone’s previous brand elements and identifying areas where clarity and consistency were lacking.

 

We focused on three core improvements:

 

1. Build Trust Through Design

 

We developed a clean, modern logo inspired by the flow of water over stone — symbolising stability, wellness, and long-term care.

 

A calming colour palette using deep greens, sage tones, and soft neutrals was selected to evoke reassurance, health, and professionalism.

 

2. Create a Consistent Visual Identity System

 

We designed a unified brand system that works seamlessly across:

 

• Exterior signage

• Business cards

• Letterheads & stationery

• Envelopes

• Digital assets

• Social media templates

 

Each component follows the same spacing, typography, and colour structure to ensure a recognisable and reliable identity.

 

3. Improve Brand Recognition Across All Touchpoints

 

We modernised the clinic’s presentation with clean layouts and high-quality mockups to help Riverstone appear more polished both offline and online.

 

Every asset was crafted to feel trustworthy, approachable, and aligned with the clinic’s mission to provide high-quality patient care.

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The Solution

 

The final Riverstone Health Clinic identity includes:

 

• A modern, symbolic logo with healthcare-appropriate linework

• A calming, nature-inspired colour palette

• A cohesive stationery system featuring business cards, letterheads, and envelopes

• Professional exterior signage that enhances visibility and brand presence

• A consistent digital style for future marketing and social media content

 

The result is a visual identity that feels clean, contemporary, and clinic-accurate, helping Riverstone present a unified and credible image across all patient interactions.

 

Results

 

Following the brand rollout, Riverstone Health Clinic reported:

 

• Increased trust and positive feedback from patients

• Stronger brand visibility within the local community

• A more professional and consistent look across all printed and digital materials

• Improved confidence among staff using the new identity system

 

The new brand reflects the clinic’s values while establishing a foundation for future growth and patient engagement.

 

Project Deliverables

 

• Complete brand identity redesign

• Logo and symbol development

• Colour palette and typography system

• Stationery design (business cards, letterhead, envelopes)

• Exterior signage concept

• Digital and social media branding assets