Harper & co

Harper & Co. Aesthetics (Social Media Marketing Case Study)

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Client Overview

Harper & Co. Aesthetics is a boutique skincare and cosmetic treatment studio offering facials, injectables, and non-invasive skin rejuvenation.

Although the studio had a loyal local client base, their social media presence was inconsistent, unbranded, and not generating bookings.

The Challenge

Harper & Co. approached us because:

• Their Instagram content lacked a consistent style

• Engagement was low despite having a good number of followers

• Their posts did not highlight their core treatments clearly

• Competitors were outperforming them with stronger branding and strategy

• There was no clear call to action directing users to book appointments

They wanted a polished, trustworthy social media presence that reflected the quality of their treatments and encouraged new client bookings.

Our Approach

We began with an audit of their existing social platforms and identified opportunities to improve visual consistency, engagement, and messaging.

We focused on three key areas:

1. Establish a Recognisable Brand Style

We created a cohesive look for their social content using:

• Soft, clean colours inspired by their clinic interior

• Minimalist layouts to highlight treatment results

• Branded typography for quotes, tips, and educational posts

• Updated profile visuals including a new highlight cover set

This ensured every post felt professional and instantly linked to Harper & Co.

2. Highlight Core Treatments Through Content Strategy

We developed a posting framework designed to educate and convert:

• Before-and-after treatment showcases

• Client testimonials

• Skincare advice posts

• Staff introduction features

• Promotions and limited-time offers

• Short-form reels explaining treatments

Each category was tailored to build trust and encourage enquiries from potential clients.

3. Drive More Bookings Through Clear CTAs

We implemented simple, effective calls to action including:

• “Book Consultation”

• “Message Us For Availability”

• “Tap the Link in Our Bio”

These were placed naturally inside the designs to guide users towards taking action.

The Solution

The refreshed social media presence now features:

• A clean, modern aesthetic aligned with the studio’s brand

• Professionally designed post templates

• Consistent tone of voice and messaging

• Improved content variety focused on engagement and education

• A stronger emphasis on treatment expertise and client results

The new content looks premium, cohesive, and purposeful.

Results

Within the first 60 days, Harper & Co. reported:

• Increased engagement across Instagram posts and reels

• A noticeable rise in profile visits and direct messages

• More new clients mentioning Instagram during consultations

• Greater credibility and trust from an improved visual presence

• More consistent booking enquiries driven by clear CTAs

The studio now has a social presence that matches the quality of its treatments and helps convert online interest into real appointments.

Project Deliverables

• Full social media audit

• Brand-aligned Instagram visual identity

• Post & reel template pack

• Monthly content strategy

• Call-to-action optimisation

• Updated highlight covers and bio optimisation